Agents as a service for marketing and commercial teams

Every go-to-market decision, made sooner and better.

Midnight builds and runs AI agents that read your market every week and recommend the next move on media, sales channels, price and launches. Nothing goes ahead until a named person on your side approves it.

Talk to usSee the services
Curving bands of a concrete building at dusk, each lit by a row of small lights

Why move your plan every quarter, when you can move it every week?

Marketing and commercial teams have more data than ever, spread across media, channels, pricing and sales. Pulling it together takes weeks, and by the time it's done the moment has usually passed. Most of the insight already exists somewhere in the business. It just doesn't reach the next decision in time.

One quarter, week by week Three rows of thirteen squares, one square per week of a quarter. The market moves 13 times a quarter. A quarterly plan responds once, at the end. With Midnight there is a recommendation, and a decision, every week. 13 MARKET MOVES Something shifts every week. Week 1 Week 13 1 A QUARTERLY PLAN One decision, at the end. 13 DECISIONS WITH MIDNIGHT A recommendation every week.

Services

Four services, each built around decisions you make every week.

  • Media

    Paid, earned and owned, read as one budget, so you can see where the next pound should go and where spending should stop.

  • Sales channels

    Which channels and retailers to push, hold or pull back, product by product.

  • Price

    Where you stand against competitors' prices, and the moves worth testing.

  • Launch reads

    An early read on new products, while there's still time to move support toward them or away.

Agents as a service

A service means the work continues after go-live.

We design the agents around the questions your team already asks, then run them every week and keep them current as your market changes. You don't inherit a tool to maintain. Before any work starts we agree how success will be measured, and we report against that measure in commercial terms.

How we work

Agents earn responsibility one step at a time.

A named person on your side approves every move.

How we work
The weekly loop Every week the agents read your market and recommend a move, a named person on your side decides, approved moves are acted on only where you choose, and results are measured against the agreed measure. Then the loop begins again. Every week Read What changed Recommend With reasoning You decide A named person approves Act Only where you choose Measure Against the agreed measure

Talk to the founders.

We're taking on a small number of first engagements with large consumer businesses. Tell us which decision matters most to you this year.

Talk to us